Julija is an expert in product and project management with over 20 years of experience in developing and launching innovative products in the fintech sector. Over her career, she has progressed from creating some of the first loyalty programs to managing strategic financial services for leading EU banks. Her approach has always been about striking the right balance between technology, business goals, and genuine human value.

Alongside her corporate career, Julija remains deeply engaged in community development. She is an active member of the Riga Jewish community, supports non-profit initiatives, consults and collaborates with NGOs, helping them become more sustainable and visible. Julija regularly gives lectures and workshops on topics such as professional development for women, financial literacy, and making technology more accessible in everyday life.

Today, Julija is exploring new frontiers — the potential of artificial intelligence, both in business and in human life. How can algorithms and big data help us not only improve efficiency but also discover new meaning? How can technology bring people closer rather than further apart, helping us better understand ourselves, our motives, and our decisions?